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"Marketing in a recession"
November 20th 2008
The next CIM Sussex event in Crawley, sponsored by Pure.
Don't miss this occasion to strengthen your marketing mind and to meet with Pure and see a live demo of PureResponse.
To register please visit CIM Sussex
In-house Intermediate and Advanced Email Marketing training
Email marketing continues to be one of the most cost effective and measurable forms of customer communication.
AI Digital can help you overcome the challenges that all email marketers face, develop your email campaign strategies and improve your results. Contact us today for more information.
In this month's Email Marketing Manual, we take a look at improving one acquisition campaign, email marketing for a one-man business, the tricky balance of images and text and the pitfalls of running online competitions.
Email Clinic
If you're trying to drive sales using email marketing, it's vital that you not only make the products as desirable as possible, but make the purchase process obvious – if you don't, your efforts may be wasted.
Real results
For a one-man business like Bruce Holdsworth Books, web and email marketing help to achieve sales figures well beyond those that could be expected when trading solely offline.
Best Practice
What you see is what you get
Designing email advertising requires finding a careful balance between text and graphics. Long tracts of text will put your readers off, while too many images could send your email heading for the spam filters.
Email Insight
Competitions – could you be on to a loser?
Running online competitions and promotions using email marketing can be a great way of driving sales and increasing awareness, but could they end up being more of a hindrance than a help?