Pure's email marketing solution crosses the language divide

Thanks to an increase in their international client base email marketing company, Pure, has rolled out its software in a multi-lingual platform, with more languages set to become available later this year.

Managing Director Stuart Hobbs explains how the flexibility offered by multi-lingual email software is benefiting Pure and its clients.

A multi-lingual email marketing company

One of the many benefits of email marketing is that, unlike direct mail, it's so simple and inexpensive to go global. And of course being able to create, deliver and manage campaigns from anywhere in the world has massive advantages. It's one of the reasons why Brighton-based email marketing company, Pure360.com, has seen an unprecedented increase in clients with an international presence - brands like Levis Europe, Pepsi and Starbucks to name just a few.

Already their web-based email marketing software, PureResponse, is used by over 2,000 native-speaking marketers in over 40 countries. However up to now, it was only available in English. That's all changed now that PureResponse is available in a multi-lingual platform, in French, Spanish, and German. And more languages will be made available later in the year.

Managing Director Stuart Hobbs explains:
"With such a huge increase in international names, it makes sense to offer a multi-lingual email marketing solution rather than expect everyone to work in English. Now, if a base in another country needs to collaborate on a project, then they easily can - because PureResponse screens, help menus and other collaterals appear in the native language."

"This move also delivers huge flexibilities for larger organisations, enabling them to gain economies of scale across their different countries using one multi-lingual platform whilst being able to centrally manage and control their email marketing campaigns using the approval and central reporting systems."