Email Marketing Manual - hints, tips and articles on maximising your email potential

Receive expert email marketing, hints and tips every month straight to your inbox.

Would you like to take part in the email clinic?

The Email Marketing Manual looks at a variety of campaigns each month in order to help marketers maximise their email marketing potential.

If you would like to feature in the email marketing clinic please contact us.
clinic@emailmarketing
manual.com.

Andrew is Managing Director of Qube and a successful businessman with 16 years' experience in the industry. Qube is an integrated web marketing agency focusing on search, social media and bulk email marketing campaigns.

How could it be improved?

The mantra of all effective bulk email marketing campaigns is 'keep it simple'. Divide the content into two or three main sections with clear headings that remain the same each week. Keep the text to a minimum - guide your audience onto your website if they want to know more.
Make sure links take readers where they expect to be taken. A 'watch now' button must lead you directly to the video page. Email marketing campaigns should never appear misleading or you'll lose the trust of your readers.
Make sure recipients have to visit the website to see the online programming schedule. This is a really useful bulk email marketing tool because it forces people to visit your website for the information they need - once there they will see the other great content on offer.
Incorporate a weekly headline that the audience can relate to. This can also function as the subject line for your bulk email marketing campaign. Make sure it draws on something that your readers will feel adds value to them - remember the copy writing mantra "WIFIM" (What's In It For Me) when you write for an audience, try to see things from their perspective.
Liven up your email marketing campaigns with well-chosen images. These are elements that can change week on week and make the newsletter feel fresh. Readers can see there's brand new content at first glance.
Teachers TV has a really handy tool that allows you to filter programming according to the subjects that most interest you. This should definitely be mentioned in all its bulk email marketing campaigns. It's a key opportunity to offer something genuinely unique and valuable to all recipients and pull them to the website.
Engage with them. Entice education staff to become involved in the community by showing them that other people are already commenting. Feature a comment and a new topic of the week and invite them to respond. Don't be afraid of publishing something controversial to get people going.

For more information on Teachers TV visit:
www.teachers.tv