|
In our latest roundup of news, views and advice, we take a look at smoothie-maker innocent's unique approach to email marketing, why you should get personal with your recipients and reveal the small changes in thinking that get big results.
|
 |
|
Examining emails that didn't live up to expectations, Andrew Seel, Director of content specialists Qube, shows how to turn things around.
|
 |
|
|
Professional development provider, the National Science Learning Centre, uses its monthly email newsletter to increase the number of applications for courses and raise awareness of the resources they offer.
Their March edition didn't achieve the level of open and click-through rates they had expected or convert the desired number of recipients into course delegates.
Andrew Seel takes a look at how a tighter focus on the key messages and structure could engage more people with what the centre's offering.
|
|
|
 |
 |
Every month, real results showcases an example of the advantages of stepping outside traditional email marketing methods.
|
|
|
|
An innocent approach
Email marketing is often about making some money out of your recipients as directly as possible.
Bucking trends, innocent drinks send people funny things they find on the internet, like pictures of Labradors in tutus. They believe in giving people what they want and in return, they get something back.
|
|
|
|
|
 |
|
|
|
 |
|
|
|
 |
While there is plenty of legislation surrounding email marketing, there are still many companies that seem to be unaware and, as a consequence, at risk of a fine.
From clearly identifying yourself to complying with the Data Protection Act, negotiating these legal obstacles is essential if you want to be considered a source of legitimate email marketing.
We take a look at a few of the most important regulations you need to take into consideration and some best practice tips in order to stay on the right side of the law.
|
|
|
|
|
|
|
 |
Some of the companies that have exceeded their own expectations this month and how they’ve gone about it.
|
|
Web design and SEO agency Fresh Egg recently sent out a promotional
newsletter for client Tropical Sky to drive traffic to the deeper areas of
their site. By including a large number of links, all with strong calls to action, they were able to see which of these areas were the most popular and marketable offers.
Key successes included:
- 40 links in just one newsletter
- 30% open rate
- 36% click-through rate.
Click here to find out how to track movements on your website from email
|
|
The success of ski-ware retailer freeze-scotland.com's winter sale e-shot proved the importance of timing and planning. Sent out in February, when people are gearing up for their skiing holiday, their well-maintained customer database, clear calls to action and strong incentivisation lead to responses well above the TANK averages.
Key successes included:
- 42% open rate
- 55% click-through rate.
|
|
In a recent communication with their distributors, the Financial Times used a high level of personalisation - 10 fields of data from information held in their list. This saved creating 80 separate emails, instead producing one template that automatically added the recipients' personalised business information.
Key successes included:
- 80 personalised emails from one template
- 10 customised fields in one email.
Click here to find out more about personalising emails
|
|
|
 |
 |
|
Need help with internet marketing strategy, planning or implementation?
|
|
Academy Internet offer expert consultancy to help you achieve your online business objectives:
• Acquisition of new business
• Increasing online conversions
• Building repeat business and referrals
Get creative….
For a fixed monthly fee you can pick and mix from a variety of internet marketing activities to suit your objectives on a monthly basis.
Click here to see a full range of internet marketing activities.
Email Academy Internet now to enter a prize draw to win a half day consultancy for FREE
|
|
|
|
|
