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Giving one underperforming email much needed attention.
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Making acquisitional emails sell
Full Circle, a clothing brand with stockists worldwide, send out a regular email aiming to generate sales through their online shop.
However, Andrew points out, their design lacks some very fundamental elements required if they want recipients to make a purchase.
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How a change of thinking made a world of difference.
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Field & Trek – getting more from marketing
If you want to make a success of your email marketing campaigns, you need a really detailed picture of how, and if, they're being received.
Outdoor clothing and equipment retailer Field & Trek realised they just didn't have the level of clarity required and had to make some sweeping changes if they wanted to maximise the effectiveness of their campaigns.
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Most people use email marketing to improve their company's sales or raise brand awareness but its uses don't have to stop there.
Find out how, with a bit of lateral thinking, you could be using email to improve the number and calibre of prospective job candidates, or raise the level of customer satisfaction and quality of your service.
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Every month we'll be featuring a question sent in by one of our readers and asking you to contribute your thoughts and advice.
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Q. My company sends out a regular email newsletter to around 5,000 subscribers but every month since we started at least 10 people unsubscribe – how can we bring this number down?
Rob, Brighton
What do you think? Have you got any ideas to keep Rob's recipients engaged and not hitting the unsubscribe link every month?
Send your tips and advice to answers@emailmarketingmanual.com and we'll publish the top five next month.
Alternatively, if you've got a question for our readership of marketing experts to turn their attention to, send it to questions@emailmarketingmanual.com
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Email Marketing Training by Academy Internet – London
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With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.
Book now for just £395 + VAT.
Click here to request more information
'Very informative and interactive!'
Caroline Woods, Leger Holidays
Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.
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