Fine-tuning email campaigns for effective marketing.

Monthly newsletters can be a great tool to keep your company in the forefront of your recipient's minds, but it's important to communicate the right information.

Broadcast recruiting firm JWB Associates need to keep in touch with a wide client base but, as Andrew Seel points out, they may be missing some key opportunities.

Innovative thinking for better results.

Taking a considered, strategic approach to your campaigns may seem more time-consuming but when it comes to results, the benefits can be enormous.

By creating a dialogue with their recipients before embarking on an email campaign, then making use of the latest email marketing technology, Opening Doors created a massive success for client BASF.

Between you and your recipients, there are a number of hurdles your campaigns need to make it over if you want to be sure they make it intact.

Find out how understanding these barriers and making a few simple changes to your messages can dramatically improve your deliverability.

What do you think? Do you have any suggestions, hints and tips you can give Ahmed for segmenting his database?

Send your tips and advice to answers@emailmarketingmanual.com and we'll publish the best next month.

Alternatively, if you've got a question for our readership of marketing experts to turn their attention to, send it to questions@emailmarketingmanual.com

Last month, Emma from London asked: 'My customers are telling me that my campaigns keep going into their junk folder. I don't sell anything suspect or offer to lend money – so what am I doing wrong'

You had some great tips, the best we've previewed below. To read them in full, check out our q&a page:

The obvious stuff is to get people to put you in their address book, keep your list clean, cull non-responders, sign-up for all feedback loop schemes, suppress spam complainers straight away...read more

Ben, Data Media and Research Ltd, Sheffield

There are lots of reasons why this could be happening, but the top two causes are design and content. If your email design is poorly constructed and heavily image-based...read more

Suzie, Smart Monkey Marketing, Horsham

Encourage your e-mail subscribers to add you to their white list/safe list. Avoid common spam words like ‘Free’... read more

Joanna, ICSA Software International, London

With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.

Click here to request more information

Book now for just £395 + VAT.

'Very informative and interactive!'
Caroline Woods, Leger Holidays

Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.

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