Looking at where one marketing message lost its way.

Having a lot to offer your customers is a great thing but trying to tell them about it all at once only ends in confusion.

Andrew Seel, Managing Director of integrated web marketing agency Qube, pulls Skype's important welcome email, sent to millions of people worldwide, back into focus.

Clever thinking, outside the inbox.

For gyms and health clubs, getting your customer signed up is only the first step – keeping them on after their initial membership expires is another, equally important, hurdle.

Using email marketing to catch people at just the right time and making the process as painless as possible, LA Fitness are staying one step ahead.

 

If your sales team and marketers are working independently, there's a good chance that time and effort are being wasted.

Integrating your CRM system and email marketing platform not only frees up your teams but puts you in a better position to capitalise on new opportunities.

Give us your opinions and advice to help answer our readers' latest questions on improving their email marketing.

Any suggestions? Before Simon takes his content and design back to square one is there something else he should consider first?

Send your tips and advice to answers@emailmarketingmanual.com and we'll publish the best next month.

Alternatively, if you have a question for our readership of marketing experts to turn their attention to, send it to questions@emailmarketingmanual.com

Last month, Ahmed from Manchester asked: 'I'm always reading about how important segmenting your database is, but I'm not sure of the best way to go about it – any suggestions?'

We had a fantastic response which gave some great advice. To read it in full, check out our q&a page:

'How you segment you database will depend on what you are trying to achieve.

As is the same with reports, it’s best to think about how you are going to use this new information before you put any plans in place...' read more

Sonia, Inca Software, Egham

Pure has a range of specially designed eCards available for you to personalise with your own message and company logo.

Each eCard is officially endorsed by the Rainforest Foundation which means Pure will make a donation each time you send one and you can show your support for the environment.

View Pure's Christmas eCard gallery using the above link - and remember all orders must be received by 14 December 2007!

With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.

Click here to request more information

Book now for just £395 + VAT.

'Very informative and interactive!'
Caroline Woods, Leger Holidays

Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.

Click here to view October's edition of the Email Marketing Manual.

Click here to view backdated articles from the Email Marketing Manual.