Tweaking emails for optimum performance

Leadership and organisational development consultancy Stanton Marris uses its 'Inside Track' email to offer positive, useful tips to its mailing list of busy senior execs. But could the information be presented more effectively?

Andrew Seel, Managing Director of integrated web marketing agency Qube, has some ideas to help increase open and click-through rates and attract the interest of a time-poor audience.

Handling a database with a fast turnover on a large scale threw up a whole host of challenges for Electric Word.

The specialist information publisher had to step up its game.

To meet demands and get the most out of its subscribers in a short space of time, only a bespoke solution would do - enter Pure's filter by 'Date Since Sign-up' feature, also known as life cycle messaging.

With faster connections and quicker download speeds, more and more companies are starting to use video advertising in conjunction with email marketing.

We talk you through some of the key benefits and pitfalls to help you get that message across.

Any email marketeers out there who can offer help and advice?

If you have some handy hints to help get the most out of valuable email space send them to answers@emailmarketingmanual.com and the best will be featured in next month’s issue.

Alternatively, if you're looking for the solution to an email marketing conundrum of your own, send your question to questions@emailmarketingmanual.com

Last month, Emily from Kent asked: ‘How can I expand my email strategy beyond monthly newsletters?’

Here's what one reader had to say. To read it in full, check out our q&a page:

'Sending out a monthly newsletter is just the tip of the iceberg, when it comes to using email as a tool. You should aim to grow your data list on an ongoing basis by encouraging people to sign up to your newsletter and latest email offers, via your website...'

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Matthew, Kent

With the latest theory in successful email marketing, real life best practice examples, hands-on interactive exercises and a free trial of the Pure email marketing toolset, this course will give you the confidence to build successful email campaigns into your marketing strategy.

Email training@emailmarketingmanual.com to request more information

Academy Internet is a rapidly growing e-learning and internet marketing consultancy which delivers measurable results for customers with training, e-learning and internet marketing projects.

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